Using social media to create brand awareness, reach new clients, and grow your business is a skill. Most of us have a hard time keeping up with our personal social media, let alone finding time to use it for business. Social media may seem simple enough, but there’s a real art to knowing exactly how to use social media. Therefore, hire a marketing expert to create a successful social media marketing strategy.
Common misconceptions about social media marketing
Perhaps the biggest misconception about using social media is that it is an easy way to the public to a great sale you’re having or a special deal. Social media isn’t about sales; it’s about creating an experience and building a community. If you’re only posting when you have a new item or a special deal on your products, then your target customers are going to skip right over your page and move on to your competition. Plus, you know who else is offering a discount on their products and services? EVERYONE ELSE! You need to stand out from the crowd, and you can only do that through great storytelling and authentic communication with your audience.
Creating a two-way conversation
If you only use social media to sell a product or a service you’re not encouraging your audience to engage. In fact, by now, your audience has seen so many discount coupons and 20% off sales that the brain barely registers their existence. The best way to draw your customers into a conversation is to focus on them, not on you and your products. Therefore, be curious about your audience. Show an interest in getting to know them. Make the conversation about them and not you, and you’ll be one step closer to maximizing your social media potential.
Key Performance Indicators
To come up with the right social media strategy, you have to understand the Key Performance Indicators (KPIs.) Every business has different goals. It’s important to understand what your goals are before you start posting content. You want your social media to help gain awareness of your brand. Once someone has become aware of your brand, you want them to be captivated enough to engage. Your content should inspire that two-way conversation we just mentioned above. Once you have their attention, you need to convert them to action. Now, how to do that is something that a social media management strategist can help you figure out.
Social media management strategist
Each of our social media strategies includes posting on optimal times and days specific to your industry, consultation on which social platforms your company should be on, connecting with other thought leaders in your industry, leveraging your blog and other Web presence through social media platforms, researching the best tactics for optimal social media presence, and goals to increase your social audience online.
Our social media team has the chops to help grow your brand in the social sphere in no time.