Keeping your digital marketing strategy current
Digital marketing trends are changing faster than most people can keep up. In fact, we’re even a little hesitant to tell you about current media marketing trends for fear that they may be obsolete by the time we post. However, since we’re still only in the second quarter of 2017, let’s take a quick look at what’s hot in digital marketing trends right now.
Old marketing trends, new features
Last year, every company was working with their media managers to create a strategy that included the use of email and social media. Making sure your website was mobile-friendly was all the rage. However, just as we think we’ve gotten used to the latest trends and incorporated them into our marketing strategy, the game changes – or rather, the game evolves. Just like life. And, just like in life, if you want to stay ahead of the pack, you can’t rest on your laurels. Complacency is your biggest enemy when it comes to marketing. If you’re not evolving with the times, you’re going to get left in the dust.
We’ve talked about it before, but live video is already taking digital marketing by storm. When you want to be current, relevant, and trendsetting, you need to figure out how best to incorporate live video into your digital marketing strategy. Live video allows you to build brand awareness and customer loyalty. Reaching out to your customers via live video streaming shows that you have your finger on the pulse – that you understand the immediate needs of your customers – and the return is priceless.
Although people do still read, having visual content is going to become more and more prominent in digital marketing strategies. When you use video in your marketing, you are reaching your audience in new ways. Video allows you to appeal to different senses rather than just the written word. Of course, you’ll still need great written content for search engine optimization. However, limiting yourself to just written content is going to stifle your online reach. Once you’ve captured their attention with great visuals, you can keep them interested with informative writing.
Technology really is impressive. Virtual reality is being used more and more in digital marketing. Since your customers want to be able to get the entire experience online before making a purchase, virtual reality is a way of allowing your clients to test your product before making a purchase. This type of technology will allow your customers to experience your product from the comfort of their own living room. Imagine being able to upload a perfect avatar of yourself and then trying on a bunch of outfits before buying, or being able to take a virtual tour of your new home without leaving your couch? Use virtual reality technology to set up a community where you and your customers can interact.
Digital media marketing strategists
We’ve been creating video marketing and digital marketing strategies for our clients for many years. We’ve seen and done it all, and we’re always thinking of the latest trends. We know how to incorporate new marketing trends into your digital marketing strategy. We make sure that your marketing strategy is able to evolve with the marketing trends of the times.