Video content is the biggest driver of traffic to your website. However, because there is more video content being uploaded to the Internet every day than we can possibly keep up with, you need to be strategic in your video content. Video content goes a long way to improve your SEO and further your brand reach. Start utilizing the power of YouTube video marketing to further your brand.
YouTube as a marketing tool
We spend so much time focusing on our Google ranking that we forget all about the next biggest search engine on the net: YouTube. According to a recent article in Forbes, YouTube is quickly becoming a big contender in the online marketing game. In fact, YouTube has a larger search volume than Bing, Yahoo!, AOL, and Ask combined. It is worth noting that YouTube is owned by Google, so it goes without saying that taking advantage of YouTube’s popularity will have a great impact on your Google ranking.
Effective video content
Of course, you need to be strategic in your video marketing. You can’t just post random videos and hope that people will stumble upon them. Work with a video marketing company to come up with the best video marketing strategy. Create content that is in line with your message and your brand but also speaks to trending topics. You need to understand what your target audience is talking about and searching for, and then create video content that speaks to those interests.
Engaging video content
Video content is quickly becoming the go-to marketing tool. However, you need to work with professionals to help you find a way to get your message across in an engaging way, encouraging your audience to share your video. With YouTube getting billions of hits per month, there is unlimited potential to reach a bigger audience.
Call to action
Email makes it easy for your customers to get to know your company, your products, and your service. However, it is important that you find a way to inspire your customers to action. You want the content to be interesting enough to share again and again, but you also want the content to convert each viewer to a paying customer. If all they are doing is sharing but no one is buying, then you are missing an important aspect of your video marketing strategy.
Video production and marketing
At Garlic, we’re a one-stop video marketing shop. We help businesses of all sizes come up with an all-encompassing video marketing strategy from creation to implementation. We’ll make sure that we maximize your marketing budget to reach the right people at the right time, always inspiring your customers to act.