Having an SEO strategy is a vital piece of the online marketing puzzle. However, many brands aren’t getting the results that they want due to lack of attention to link building. Link building is one of the most underutilized tools in online marketing.
What is link building?
Great content will result in increased traffic to your site. However, invaluable content will result in other websites using your content and creating a backlink to your website. Link building is getting others to use your content, thereby linking from their website back to your website. When you get another site to link back to your website, you’ve immediately expanded your audience. At the same time, your search engine ranking will improve. However, before you start asking everyone you know that has a website to link to your site, you need to first and foremost get to know your audience.
What makes your audience tick?
It is not only important to understand your current audience, but you also have to know what your ideal audience will look like. Link building is about growth. Your link building strategy needs to target a specific audience. Otherwise, you are just shooting in the dark. You need to research that audience to understand what makes them tick and then plan your link building accordingly. Once you know what type of content your audience likes to read, you need to match your content to their interests. Not only does your content need to match the interests of your audience, but it also has to match the tone and the topics of websites that appeal to your audience.
Of course, in getting another site to use your links and, essentially, use your content, you have to make sure that your content is on point. Another site isn’t going to risk their own reputation by linking to content that doesn’t match their standards, so you’d better make sure that the article you are asking someone to link to from their site, is accurate, structured, and engaging.
Building brand loyalty
You may wonder why another site would want to link to your site and risk sending customers away, but backlinks are another way to provide great customer service. A customer will appreciate a brand that isn’t afraid to say, “We don’t have the answer, but try this site.” That being said, you also shouldn’t be afraid to link to other sites. Backlinks will inspire brand credibility and loyalty from your customers, as well as bring in new referrals from other sites. Great link building will also solidify you as an industry expert – a place where your audience can go to ask for advice and know that you will always look out for their best interests, even if it means sending you off to another site.
Create a link building strategy to grow your brand
At Garlic, we’re a full-service video production and marketing agency. We help small, medium, large, and international brands develop a complete online marketing strategy. To grow your brand and reach a bigger audience, talk to the team at Garlic.