For any winning media marketing strategy, we need to be able to speak with your brand voice. For us to speak with your voice, the strategy needs to be personalized and tailored specifically to your brand. If you are unsure of your brand voice, look to your mission statement, and if you don’t have one, it’s time to write it because, without it, we’re going to have a hard time coming up with the right media marketing strategy.
What is a mission statement?
When you write a mission statement, you need to avoid using broad strokes. A mission statement should be clear, concise, and specific to your brand. First of all, it should help your customers understand your purpose and how it will impact their lives for the better. Secondly, it should spell out clear objectives for your employees.
Questions you need to answer
The best mission statements will define your goals, corporate culture, ethics, and provide a framework for success. The trick is not to get too swept up in being too grand or using too many buzzwords that don’t really mean anything. You want to keep it as simple as possible. The clearer you can be, the easier it will be to present your brand to your target audience. So, before you do anything else, sit down and answer these questions:
- What do you do?
- How are you going to do it?
- Where are you going to do it?
- Who are you doing it for?
- What makes you unique?
Making your mission statement personal
Answering the question “What makes you unique?” will help you define your corporate culture and ethics with your customers. You want to make yourself stand out, let your customers know your philosophy, and get to know you on a more personal level. The more personal you can make your mission statement, the more it will resonate with your target audience. The tone should reflect your brand, so don’t make your mission statement sound like everyone else’s.
A missions statement will help define your brand
A great mission statement should not only clarify your goals and your objectives but should define your brand. Understanding your brand will help us create a winning media marketing strategy. Talk to our media marketing team about your mission statement, and we’ll help you define your brand voice.