Are you a business owner looking to expand your business and reach more customers? In this age of transparency, social media, and constant stimulation, consumers are wanting to engage and have a better understanding of the businesses they are investing in.
So, how can you interact with your customers and make them feel “apart” of the business? The answer is Video Marketing!
Still not convinced? Here are some recent statistics to help fill you in on this marketing revolution.
- 78% of people watch online videos every week and 55% watch online videos on a daily basis.
- 59% of executives say they would prefer to watch a video rather than reading text.
- Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
- YouTube is the second most trafficked site after Google.
These statistics have already proved that video content is a marketing goldmine, but how do businesses get their video in front of the people who are most likely to buy into their idea?
When you ask most business owners, what defines your targeted audience, you may hear “Anyone who is trying to live a healthier life,” or “Men who are looking to advance their careers,” or this all-time favorite, “Women.” This may seem satirical but this is where many businesses make their first big marketing mistake.
By narrowing down your targeted audience, you will be able to examine their demographics and provide content that is relevant and on the appropriate social media platform. Let’s take the example of “Women.” If you can narrow that down to “stay at home moms,” you will be in a far better place. From that point, you can start to identify the best ways to reach those women and interact with them. This will be very different than the ways you choose to interact with single women or even working moms.
Once you have figured out who your real target audience is, you will open yourself up to selecting a platform where your video can be seen by thousands of potential consumers instantaneously!
Video Builds Trust and Loyalty
A video will automatically humanize and make your product/service relatable. Video has the ability to challenge the viewer emotionally and intellectually. This leaves space for your business to try out a variety of marketing strategies to see what works best. Many large profits are using video for emotional appeals, companies selling products are using video to showcase and explain how their products work.
Start Building Better Customer Experiences with Video Today!
At Garlic Media, we will help you narrow in on your targeted audience and create beautiful video content with them in mind. Come in and see us or set up an appointment by clicking here!