The Garlic Blog
Delve into the sweet and the spicy world of video production and digital marketing with the Garlic Media Group team!
Take The Brand Out of Branded Content
As the digital revolution in marketing and advertising continues to evolve, the stakes will only continue to rise. While access to consumers is at an all time high through social media and search engine marketing, the resulting deluge of advertising has a...
One Marketing Strategy Won’t Work For All Businesses
Creating connections through networking is essential for success in any enterprise. To accomplish a goal, you need to effectively present your vision to a receptive audience. In both for profit and nonprofit sectors, creating an engaging marketing strategy is key....
Best Practices for Branding with Instagram Story
Instagram has grown immensely over the past 6 years from primarily hosting only pictures. Instagram has branched out to incorporate videos, memes, and stories to keep their followers engaged and involved on their social media platform. This shift has given brands a...
Advertising with Videos on Facebook
Social media is transforming the way we interact in our daily lives. From the news we read to the things we buy, Facebook is becoming increasingly central to our information diet. For a business to succeed in today's media landscape, it needs to be ready to embrace...
The Impact of Social Media and Sports
Social media has become a pillar of our society. We use Instagram to connect to people with pictures and hashtags, Twitter for live updates and commentary, and Facebook for personalized communities and groups. There is a social platform to fit every person and their...
Organic SEO vs. Google AdWords
When mapping out the plan for your company's online marketing campaign, there are many tactics and angels to keep in mind. You need to have a marketing team on hand that can help you navigate the world of SEM (Search Engine Marketing) and get your company at the top...
Sharing is Caring: Convert Your Followers into Sharers
The age of social media has brought about huge disruptions in the marketing industry. With the ability to engage a customer base in so many ways, companies have worked to accumulate a large number of followers on social media. Unfortunately, the result of this...
Bring Creativity to Analytics and Data
Understanding how data and analytics affects your business can be a difficult puzzle to solve. The large amount of data that is collected has tremendous power to reveal where your marketing is already succeeding and which areas can use improvement. Deciphering...
Include More Experiences in User Experience Design
During the brainstorming process of creating your website, it is alway necessary to come up with a design that will be both functional and aesthetically pleasing. Often it can be difficult to find a good balance or make your mark in terms of SEO, but with the...
What Instagram Analytics Says About Your Account
Instagram is a leading social media source for both personal and business accounts alike. With 200 million active monthly users and close to 80 million pictures posted per day, it can be intimidating to break into the mainstream flow of content and getting your posts...
Video Thumbnails Will Increase Email Click Through Rates
In the marketing frontier, creating an environment that is conducive to customer responsiveness is a challenge. While technology has enabled businesses to reach out to their prospective customers in a variety of new methods, the deluge of advertising the...
All Content Must Have Roots
When building a brand, it is essential to have a consistent message throughout your company’s content. Clients need to understand exactly who your company is and what it represents. Having an experienced marketing team to help your brand reflect its roots is helpful,...
Establish a Single Goal With Each Client
Effective communication is an art. Whenever you attempt to convey an idea, develop a strategy, or compromise to reach an agreement, communication is key. The very nature of two parties convening from different perspectives guarantees that communication will not be...
Making a Video Pitch to Attract Investors to Your Business
Finding investors is often the most stressful aspect of starting a business. Even with a solid business plan and innovative products, finding the right investor can be a complicated process. The right investor is more than just a fistful of dollars. When you are...
How to Create an Engaging Video Production for Audience Interaction
Video is the marketing tool that gives the best results. Therefore, using video is becoming an increasingly integral part of a marketing strategy. Because the measure of a winning marketing strategy is a growing customer base, you need to make sure that you create an...
Writing a Mission Statement Should Help Define Your Brand Voice
For any winning media marketing strategy, we need to be able to speak with your brand voice. For us to speak with your voice, the strategy needs to be personalized and tailored specifically to your brand. If you are unsure of your brand voice, look to your mission...
3 Types of Video Production to Grow Your Business
Video marketing is one of the best mediums for spreading the word about your business, your services, your products, and your brand as a whole. However, you need to know what types of video are best for your business. At Garlic, we’ve created a business that...
Link Building is the Most Underused Tool to Grow Your Brand
Having an SEO strategy is a vital piece of the online marketing puzzle. However, many brands aren’t getting the results that they want due to lack of attention to link building. Link building is one of the most underutilized tools in online marketing. What is link...
Online Marketing Survey Reveals Interesting Insights into Online Marketing Trends
Recently, a contributor to Forbes Magazine released the findings of a 2017 “What Works in Online Marketing” survey. When it comes to creating an effective online marketing strategy, not only do you need to be familiar with all the various strategies, but you have to...
The Right Way to Handle Online Customer Complaints Without Hurting Your Brand
Haters are gonna hate. Unfortunately, in the age of social media, it’s much harder to ignore those haters. Ten years ago, you had to make a real effort to slam a brand or a company publically. Today, you can do it at the touch of a button without thinking twice. Oh,...
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