The Garlic Blog
Delve into the sweet and the spicy world of video production and digital marketing with the Garlic Media Group team!
Extending Your Reach with Strategic Online Marketing
A digital marketing strategy is about more than just selling your product and making a profit; it is about making real connections with your customers. However, our culture is changing, and the new generations are taking over. Therefore, if you can't evolve with the...
Marketing in the Age of Real-Time Communication and Social Media
Understanding the impact of social media If we’ve learned anything from the United Airlines PR blunder, it is that someone is always watching. Not only that, but someone is most likely also recording, live tweeting, and reporting your every move. Therefore, when it...
Marketing to Women in the Snow Industry Part II : A Lost Generation – The Progression of Women’s Snow Clothing & Equipment
Continued from Part I: A Disconnect Between Style and Functionality A Lost Generation: The Progression of Women’s Snow Clothing & Equipment To understand the mindset of this consumer group, we have to look at the progression of the industry during their...
Marketing to Women in the Snow Industry (Part I): A Disconnect Between Style and Functionality
It would not be groundbreaking for me to say that the snowsport industry is currently dominated by male athletes. But, in an effort to increase involvement among women in the industry over the past 20 years, big brands and retailers have put a special emphasis on...
#NationalTacoDay
It seemed like a good idea at the time. When we saw #nationaltacoday trending, we knew we’d have to get tacos at some point – we just couldn’t agree on where to go. Denver is home to fantastic Mexican food wherever you go, and we were suffering from analysis paralysis...
Apollo Energy Gum Jet Pack Launch
Here at Garlic, we’re often asked to share content from the projects we’re working on. For a number of reasons, we usually have to keep our lips sealed. However, CBS Denver was on hand for our latest shoot and the secret’s out, so in this case we get to showcase an...
Instagram – The New Snapchat?
Social Media is always changing and every platform is doing what they can to keep people interested and keep up with expectations. In social marketing, we tend to utilize each platform differently, knowing that each audience is different and what works on Facebook,...
Digital Marketing with Video as a Search Tool
Video should be your next focus when it comes to digital marketing, and I'm not just saying that because we at Garlic love both video production and digital marketing. It's no secret that companies and brands use video to heavily promote material. From product...
Adwords Removed the Ad Sidebar & What This Means for SEO
You may have heard by now that Google has removed the option for ads to appear in the righthand sidebar of their search result pages. Originally, Google Adwords had it’s own ranking system where companies bid on specific keywords in the hopes of showing up on the...
Facebook’s Bid for NFL Streaming Rights
The National Football League has long been a dominant force of American culture. Each fall, our televisions and mobile devices are flooded with content surrounding the games and latest news from teams and players. Publishers count on clicks and views on football...
Harnessing “FOMO” and Marketing to Lifestyle
Let’s talk about FOMO. It is a serious condition that affects 1 in 3 millennials* with symptoms including (but not limited to) physical, emotional, and financial instability. What I’m talking about is “Fear Of Missing Out” - the condition that one experiences when...
How Deadpool’s Marketing Smashed the Box Office
The latest superhero to dominate the box office was announced in a less than traditional way: With great power, comes great irresponsibility. #deadpool #officialsuit @deadpoolmovie pic.twitter.com/MPM89bYz1B — Ryan Reynolds (@VancityReynolds) March 27, 2015 And with...
Reputation Management: Changing First Impressions and Being a Part of the Conversation
In life, and in business, you learn that everyone and everything is open to judgement. One of the most challenging parts about this is that impressions can be made instantaneously, and word can travel just as fast. It is difficult to change someone’s mind once it is...
Mobile Website Optimization and Short Attention Spans
“Death to Bullshit” and Catering to Goldfish Consumers have a short attention span. An extremely short attention span. We all know this, we even partake in it - right now, you are probably deciding whether or not you want to read this whole blog or just skim through...
The Universe is Dope: How Twitter Took an Author to the Bestseller List
When Shea Serrano’s The Rap Yearbook was released on October 13, his Twitter bio read: “staff writer for grantland. i also wrote a book. there’s a bunch of cool stuff in it. buy it cuz i’m real nervous no one will buy it.” He shouldn’t have been worried – at that...
Being Authentically “Authentic”: Having a Positive Impact in Digital Marketing & Social Media
Social media has long been a resource for bringing businesses and consumers together, opening communication and bridging the gap that once existed between a brand and their current and potential customers. Social media, on almost every platform, is rich in both...
How to Connect with Customers On Mobile
You’ve heard this before: mobile has flipped marketing on its head. More so than television, radio, or desktop internet; consumers’ ever-growing shift to mobile has presented an entirely new world in which marketers attract and engage with potential customers. The...
Data Analytics and The Dog That Did Not Bark
When it comes to analyzing the success of a website, data is our friend. Data allows us to see how visitors find a website and how they engage with it once they get there. This gives us clues about what is happening and did happen on any website – but what about the...
Marketing and Thinking Outside the Box
You’ve heard it before – you need to think outside the box. Come on, it’s so easy, why aren’t you just thinking outside that box already? The problem with this statement is that you may not even be aware of where the box is until you are already out of it, or have at...
2015 Colorado Mortgage Lenders Association – Vail, CO
Why not head up to the beautiful Rocky Mountains before summer ends to enjoy the patio, some wine, and the gorgeous Vail Golf Course views? Well, we couldn’t think of a reason not to so Allison Baker and I packed up the car and headed out for a mini mid week work...
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