We start with discovery by asking questions. Questions, that are geared towards understanding who is your exact target market. And let’s get as specific as possible. Is it a 34 year old single female who owns a Toyota, has 2 children under the age of 8 and shops at whole Foods? Understanding who we need to craft the story, messaging, and imagery for is an essential stage many production companies miss.
Strategy comes to conclusions on who we target, how we target, and where we target. It’s important to think through how video is going to be utilized. Is it only for web? And where on the web are your key consumers living? In some cases it’s broadcast first, then supported by a myriad of web content to capture more impressions and lower the cost of conversion. What is the most efficient way to capture your target’s attention and inspire them to act. Who are the best characters, where are the best locations, and how do we start conversations with the content we are creating? What are the best visual hooks to keep the viewer watching, sharing and engaging? What are the deliverables of the shoot and best use of resources?
Once the strategy of the initiatives are decided then it comes to the creation of all deliverables and matching expectations of budgets and timetables. There are many variables to production including cameras, locations, lighting, editing, talent, graphics, animation, travel, staffing, craft services, permits, data management and timing among other things. Think of a gyroscope with many moving parts that all need to work in collaboration to create the intended visuals. Basically there are a lot of levers to pull to increase or lower the quality, timing and pricing. It’s Garlic’s job to execute the plan and exceed the level of excellence the client desires.
Implementation of video is essential for the optimal reach of production. Our philosophy has been to anticipate and create content to be utilized in a large variety of outlets. The expansion of digital outlets is vast and needs a thought out strategy and implementation. Some of the main areas are Broadcast, Youtube, Websites, Social, presentations, experiential, display, pre-roll, mobile and now virtual. Each of these can be broken down into micro strategies and implemented over short or extended periods of time.
It tells your story, leverages time, compels action, trains, informs and creates. High-quality video with great messaging and thoughtful implementation is worth its weight in gold. We have believed firmly in this since our conception. With over 1000 video productions under our belt as Garlic Media Group, we know what works. Let us help you bring your company to life. There are recipes to create the success that we have formulated, you may be refreshingly surprised by our suggestions.
High-quality video is expensive. Our work with you to make sure your expectations, budgets, and deadlines are met, is one of our core values.
Throughout the years our video production services have expanded rapidly. We have created strategic partnerships with several production companies to assure we could deliver the best products for our clients. Below you will find more information about our talented crew:
Below you will find demo reels and other passion projects our team has been a part of.
We continue to work with many of our sub-contractors to help round out the needs of our clients and ebb and flow with the size of production we can handle. Our individual and combined client lists are expansive, and we pride ourselves on being the best at any project that comes our way no matter the size or scope. We pay attention to details, expectations, budgets and deadlines; creating something truly unique to tell your story. Take a peek below at some of our most recent projects!