26 May Lowering the Cost of Video Production to Market Your Business
Using video to market your business
Visual content is the quickest and most effective way to reach your audience. Plus, you can be a lot more creative with a video you can in print. We’re not knocking print – you need that, too. However, video is taking over the world, and you need to get on board the video marketing train. However, not all video is created equal. That being said, all video production costs money, regardless of the payoff. So, before you spend your marketing budget on a video production, make sure you are spending it wisely.
The goal of any video marketing campaign is to create brand awareness and convert your audience to action – meaning, you need everyone to buy your product or service. We know it’s not supposed to be about the money, but you’re running a business, not a charity. Although, even if you’re running a charity, you still need people to donate. Anyway, as we all know, you have to spend money to make money, and we’re here to help you spend that money wisely so that you get the best video production and the best return on your investment.
Lower video production costs
Of course, you need a great strategy in place for your video before you start filming, but once you have a strategy in place, you need to actually create the video. There are many costs associated with a professional video production. You have to account for time, equipment, location, permits, actors, music rights, graphics, staff, and post-production, just to name a few. There are many details that go into even the simplest video production. Our job is to help you utilize the budget you have and come up with the most creative and effective video production possible without sacrificing quality.
Prioritizing your vision
When we are in the creative mode, it’s no holds barred. No idea is left unturned and everything is written down. We always find that it’s easier to pull back on ideas, as opposed to making them more extreme. Once we understand your budget, we can help you scale back. A few ways to scale back on the cost of production is to film locally, maybe even utilizing your own facilities or property. You can also use amateur actors or even people from within your company. Using people from your company may even boost your credibility and help market your brand. Of course, you also have to recognize that not everyone is a good actor, so don’t allow a bad performance just because you were trying to save a few bucks. It’s not just about cutting costs; it’s about spending your budget wisely.
Hire a professional video production company
Yes, we know, we specialize in video production and marketing, so of course, we’re going to tell you to hire a video production company. We promise that working with professionals can save you money three ways.
- Strategy – We’ll take the time to get to know you and your company to come up with a strategy.
- Production – We’ve done this before. We know how to stay on schedule and on budget by avoiding costly amateur mistakes.
- Implementation – We stick with you till the end. We don’t just produce the video; we’re with you from creation to implementation.
Video marketing production
It’s Garlic Media’s job to execute the plan and exceed the level of excellence the client desires. Talk to us about your company and find out why you should let us help you produce your next video.