Grabbing the attention of your target audience with video production and marketing is becoming a lot more difficult. Not only do you always have to be one step ahead of the competition, always be innovative, and always keep tweaking your strategy, but you also have to compete with the extremely short attention span of your customers. Think about it: how many tabs do you have open right now, and how many notifications have pinged in the time it took to read this sentence? No, wait, sorry I asked. Hey! (*fingers snapping*) Focus. Don’t check your notifications. Stay with me!
Breaking through all the digital noise
It’s true that we all have a shorter attention span than 20 years ago, but it’s not because all of us all of a sudden got ADHD. Everything is just too accessible. Even just a few years ago, if you had a question, you’d have to type it into your search engine and read the answer. Today, we just yell at our phone from across the room and – as long as we’ve turned the volume up – we’ll get the answer spoken back to us.
If you want to grab and keep the attention of your target audience, you have to give them something new. You need to stay ahead of the trend. Don’t be a follower; be a leader. With the right media marketing strategy, you can position yourself as a trendsetter, a thought leader, and an influencer in your industry, but you need to know how to get people’s attention.
Captivating marketing strategy
When we create a marketing strategy for our clients, we don’t leave it up to chance. Luck has nothing to do with our success. Okay, luck always plays into success a little bit, but we are very conscious about how we implement a strategy. We will use everything at our disposal – research, analytics – to make sure that you’re getting what you pay for, and that the implementation of our strategy will lead to results.
Captivating video production
Getting your brand message across with video production is one of the best ways to capture an audience because it allows you to appeal to many of the senses. The more you can engage your audience to have a personal reaction to your message, the more likely they are to stick around and watch the whole video.
A great video production will always aim to pique a person’s interest. You want to tease your audience. Then, you want to introduce something relevant and new. Something they haven’t seen or heard before. Speaking to your audience’s natural curiosity and thirst for something original will pique their interest, and that’s when you want to come in for the kill, hitting your audience with something unexpected. We are great storytellers. We know how to capture an audience while getting your brand messaging across.
Don’t be too abstract, either. Although you don’t want to talk down to your audience, you don’t want your message to get lost because you took a turn down the boulevard of artistic expression.
Stay true to your brand
Authenticity is the key. You never want to be shocking or provocative just for the sake of being shocking and provocative. The biggest mistake that people make with video production is not staying true to their brand. We’re in the era of fake news and alternative facts, and your customers are getting pretty good at spotting a fake, so keep it real and you will be rewarded.
Where video production meets marketing
Customers today don’t want to be sold a product; they want you to sell them an experience and a lifestyle. Once you have them hooked on the experience, they’ll want whatever it is that you’re selling.
Talk to us about how to merge video production with your digital marketing strategy to capture your audience and make your brand come alive.