It sounds so cliche, but first impressions are everything. In life, we can sometimes overcome a personal bad impression. After all, people love to be forgiving. We’re all about second chances. However, when it comes to your business, a bad first impression can be detrimental. There is so much competition that second chances are rarely given. If they are, you have to spend a lot of time and money to rebrand yourself, adjust your image, and reinvent your messaging so that you may get a chance to make a second first impression. A great logo design could be the difference between being unforgettable or forgettable.
Getting your branding right from the beginning
Your logo and your messaging needs to be right from the beginning. We specialize in custom branding packages. Not only do we help businesses create a great logo, but we work with you to develop the right messaging and other materials to help you make the right impression at the right time to the right people.
Graphic logo design
Every business is different. Even companies within the same industry are going to have different ways to brand themselves. You always want to ask yourself “how are we different from our competition,” and the answer to this question is a great starting point to figure out what you are all about and how you should be marketing your business.
A logo should grab your audience’s attention. A logo should evoke emotion in your target demographic. Therefore, the second step to creating a great logo is to understand your target customer. There is a psychology to great logo design, so the better we understand your company, your company’s vision, and the person you are selling to, the more effective we can make your logo.
Simple and concise logo design
Once we understand the psychology behind your logo design, we need to try to convey as many things as possible without saying too much. Your logo shouldn’t be cryptic or mysterious, it should be clear, concise, and legible. When you make a first impression as a company it only takes a second for someone to make up their mind about your business. Your logo should convey a simple message to your customers that can be understood in the blink of an eye.
Graphic design and branding services
We’re located in Denver, Colorado, but we’ve helped companies nationwide with graphic design and branding services. However, we’re a full-service marketing company, so our services go beyond just a logo. We’ve got custom branding packages that can easily complement other services, including (but not limited to) logo design, overall company messaging, business card design, Web banners and calls-to-action, pamphlets, trade show materials, site mock-ups, infographics, sales decks, and much more.
Talk to one of our designers about your business, and let’s make sure you custom brand your packages once you reveal your company to the world.