Recently, a contributor to Forbes Magazine released the findings of a 2017 “What Works in Online Marketing” survey. When it comes to creating an effective online marketing strategy, not only do you need to be familiar with all the various strategies, but you have to go back and reevaluate to make sure that strategy is really working. This is exactly the type of market research that we love to use to help us help our clients. So, let’s take a look at the top three findings from the online marketing survey.

Online marketing survey findings

Instagram is competing with Facebook for the most effective social media marketing tool.

Online Marketing Survey

Jayson DeMers, a contributor to Forbes Magazine, released findings from an online marketing survey. The survey was based on 376 responses from online marketers and business owners currently employing various online marketing strategies. Each participant was asked questions about content marketing, social media marketing, SEO, and link building. The survey says…

Social media marketing is king of the online marketing world

If this was Titanic, then Facebook would be leaning up against the railing on the bow of the boat screaming “I’m king of the world!” In the game of online marketing, Facebook is still reigning supreme. The number of participants that use Facebook ads is, in fact, equal to the number of people using Google ads, which is a major improvement. That means that every business needs to incorporate social media into their online marketing strategy if they want to stay competitive. On the other hand, don’t let the dominance of Facebook fool you into disregarding other mediums because there was one major surprise find. According to the findings, Facebook may lead the charge, but there is a dark horse gaining traction, and that is Instagram. In a very short time, Instagram has moved from the bottom of the social media ladder to almost the top.

Best modes of delivering content

Link building to improve SEO

Link building is online marketing gold, and one of the most underutilized strategies for SEO.

We all know that no medium is going to do the work for you. The content you provide to your customers is going to ultimately determine if your strategy is working or not. The most successful modes of delivering content are blogs, videos (YouTube), and newsletters. Do not discount your email address list. If you have great content, don’t wait for customers to find it. Send it to them directly by having them sign up for a newsletter or updates.

Everyone is forgetting about link building

Mainly, the online marketing survey reveals that people are happy and successful in utilizing social media and other marketing strategies. That being said, link building seems to be falling through the cracks. Online marketers are missing out on a golden SEO opportunity as a result of not prioritizing link building.

Online marketing agency

At Garlic, we help our clients look at every online marketing tool to determine which is best for their brand. We’re a full-service video production and marketing agency. We’ll help you find the best online marketing strategy that will give you the best return on your investment.

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