Understanding how data and analytics affects your business can be a difficult puzzle to solve. The large amount of data that is collected has tremendous power to reveal where your marketing is already succeeding and which areas can use improvement. Deciphering this data can be difficult and it is not easy to transform the raw information into practical steps to enhance your company’s marketing. By effectively analyzing your collected marketing data, you will be able to design a plan that will help attract a more focused audience to your website which can increase revenue and build your brand.
The process of interpreting your businesses data and analytics can be hard through the use of numbers alone. By utilizing the skills of an experienced marketing team, you can begin to take those numbers and statistics, and turn them into a concrete map of your company’s online journey. Understanding where your potential customers are engaged and where they are falling off and losing interest in your site, will help you create custom solutions to increase retention time and convert your marketing strategy into sales.
Many people primarily focus their attention on page hits, even though there are a multitude of other key analytics that can create a more detailed outline of how you are building up your online presence.
Quality vs Quantity-
It is critical to ensure you are attracting a targeted audience. It doesn’t matter how many people you are reaching, if they are not interested in your service. For this reason, it is better to have a business plan that focuses on advertising specifically to potential customers. Social media is a great way of reaching out to specific communities and targeting a select demographic.
Location Monitoring-
Furthermore, knowing the physical locations of those who visit your site is a great way to see if you are using the marketing budget efficiently. This information can help you understand what geographical areas are responsive to your marketing campaigns and how you can extend your marketing to reach audiences that are currently less engaged. Additionally, geographical information can help determine the best times to publish new advertisements based on the time zones and potential customers’ online activity.
Extending your analytics beyond the page will provide insights about the time customers spend on your site and on specific pages. This information is essential to guiding content optimization and increasing engagement. For instance, when potential customers are finding your site, but are leaving or skipping through your pages at a fast rate, you can begin to pinpoint specific content that isn’t producing the desired results. These results can indicate that your website content needs to be simplified and revamped. Furthermore, a lack of audience engagement can be resolved through the use of high quality video production. Videos communicate critical information in a captivating and visually appealing style. Integrating this type of content into your website and marketing strategy is a great way to increase customer engagement and decrease your bounce rate.
Heat Mapping-
Heat mapping is an indispensable tool for a marketing team. This helps your marketing team visualize how and where customers are interacting on specific pages. In real time, you are able to view what links and pages are attractive to customers and receiving traffic, as well as the pages that remain largely untouched and need to be updated.
There are many tools and applications that can be used to help your business grow its marketing department. One amazing resource, that also happens to be free, is google analytics. This application is a powerful part of the Google Suit set of marketing programs that will give you access to valuable marketing data. By understanding how to properly decode and interpret this information, you will be able to focus your branding efforts on prospective customers and achieve much better results with each marketing campaign. Finally, having an experienced and committed marketing team at your disposal is crucial. They can help strategize unique ways of engaging and converting customers and guide you through the complicated world of marketing data and analytics.
