Content creation is an ever-evolving conundrum. Social media giants such as Facebook, YouTube, Instagram and more, habitually see shifts in what digital storytellers are posting, and what is being shared by consumers. Recent trends show that users are demanding authentic content. The days of gimmicky, drab posts are over, and writers aim to reach more diverse audiences. So we are seeing waves of content rich with pathos targeting the emotional side of its readers.
We live in a fast-paced society where a wealth of information is right at our fingertips and the reality of the good, the bad and the ugly, is front and center. This content doesn’t just stop at the text- it’s filled with imagery and even videos which authenticates the stories that mimic our day-to-day lives.
Among the top content shared on hot sites like Youtube, Instagram, Snapchat, and Facebook are:
- Interactive content
- Content with images
- Content that evokes strong positive emotion
- List posts
- Newsworthy content
- Infographics
Experts took a look back at 2017 to get inside the minds of digital storytellers to gain insight into how they were approaching these changes. After analyzing a plethora of searches, downloads and more discovered that creators are looking inward for inspiration.
Consumers respond best to content marketing that reflects situations that are familiar. So, when searching through their favorite social media channel, one can’t be surprised when post’s pleading for donations to help abused animals, or the trending quizzes claiming to tell you who your next spouse is, is going viral.
But it doesn’t stop there. Millennials and the like are at the forefront of a diverse and changing society where their individuality and concerns are of utmost importance. Their voices are ever present and searches like, LGBT, urban, street photography, and realistic images, are going up by drastic numbers!
During the Television Critics Association press tour, YouTube global head of original content Susanne Daniels brought to attention that diversity and community are a huge part of the future of the social video channel. During this tour, Daniels announced a new YouTube series in which women direct 70 percent of upcoming episodes- a bold play by the media giant! This move certainly plays off of the diversity in front of and behind the camera. Well done!
Upcoming trends for 2018 reflect a need for fun and exciting content that may indicate a shift in the overall attitude of the consumer. Positivity is essential in times where gun regulations and shootings, dominate the headlines. Searches for playful, vibrant, and even junk food has gone up remarkably! So keep an eye out for, “cute adorable kitty shares fries with puppy,” video that will without a doubt be making rounds around the internet.
Mobile video has replaced traditional newspapers, and YouTube has replaced the 5 o’clock news increasing the demand for relevant content. Thus, up-and-coming creatives who acknowledge the introspective need for the impactful material will become the successors of those who preceded them.
Content creation is an ever-evolving conundrum. Social media giants such as Facebook, YouTube, Instagram and more, habitually see shifts in what digital storytellers are posting, and what is being shared by consumers. Recent trends show that users are demanding authentic content.
We live in a fast-paced society where a wealth of information is right at our fingertips and the reality of the good, the bad and the ugly, is front and center. This content doesn’t just stop at the text- it’s filled with imagery and even videos which authenticates the stories that mimic our day-to-day lives.
Consumers respond best to content marketing that reflects situations that are familiar. So, when searching through their favorite social media channel, one can’t be surprised when post’s pleading for donations to help abused animals, or the trending quizzes claiming to tell you who your next spouse is, is going viral.
Upcoming trends for 2018 reflect a need for fun and exciting content that may indicate a shift in the overall attitude of the consumer. Positivity is essential in times where gun regulations and shootings, dominate the headlines. Searches for playful, vibrant, and even junk food has gone up remarkably! So keep an eye out for, “cute adorable kitty shares fries with puppy,” video that will without a doubt be making rounds around the internet.
Mobile video has replaced traditional newspapers, and YouTube has replaced the 5 o’clock news increasing the demand for relevant content. Thus, up-and-coming creatives who acknowledge the introspective need for the impactful material will become the successors of those who preceded them.
