Growing your audience doesn’t happen overnight. Trying to build your brand online can frequently feel like your standing in a corner talking to a wall. You’re posting photos online, and no one seems to care, you post about your business on social media yet no one seems to interact. It’s a dead end and can often feel frustrating, but there are some basic strategies you can implement to grow your audience quickly, and naturally.
While “quickly” doesn’t mean your new company will be on overnight success, these tips will show you how to engage potential customers and followers that are sure to stick around for the long hull.
Take The Time To Know Your Audience
If you expect your audience to take the time to get to know you, you must first take the time to get to know them. It is the most crucial step to grow an engaged audience.
- What does your audience want?
- Do they respond to frequent posts or do they prefer a few days in between?
- Are they even active online?
- What networks are they one?
Getting to know them is key to understanding where to find them, what content they respond to and the messaging and language that makes them take action.
Develop A Strategy
Random posting online will not help grow your audience. It may, in fact, deter them. Build a strategy using the insights mentioned above to accelerate your company’s exposure online. Developing a plan also involves:
- Determining post frequency,
- What type of content works best for your brand
- Aligning your website and social posts’ objectives and goals accordingly.
People are tired of seeing the same thing over and over again. Add value to the way you market your product. How does your business add value to your potential followers’ lives? Once you come up with the right answer, relate it back to your brand. Don’t just show a picture of a new product, show your audience what they can do with it. Offer a guide and highlight the benefits and address how your product can solve “their” problem. If you have a service to sell try writing a few blog posts that offer free tips- such as this one! It helps to build trust and establish your authority in your field.
Provide High Quality and Original Content
The quality of the content you post is of utmost importance. You must step up your game because companies are catching on and creating excellent content. If you want to engage your audience, you must be original- this goes for your pictures also. Sure, stock images are great resources but what happens if you take the time to invest in original photos or video? It makes you unique. It makes you real. It makes you, organic. That’s what the people are after. Creating your content lets you customize your brand how people feel when exposed to it.
Work With Industry Influencers
The right influencers for your brand are one of the best ways to grow an engaged audience organically. That hard part is, finding the right one. Don’t choose an influencer based on the number of followers. Instead focus more on whether or not they are good for your brand. The right influencer is someone you want to represent your product. Influencer marketing is a very in-depth strategy, but it is worth taking the time to understand how it works in your favor.
If you want followers to keep up with your content, you must keep up with them. Don’t sit around twiddling your thumbs and expect the followers to come to you. Post at least three interactive posts a week on your business’s social media accounts as it will drive traffic back to your website. It may be a bit more time consuming but it’s a great way to attract influencers and reach your target audience.
Using #Hashtags Properly
There is more to hashtags than just #ThirstyThursdays, #SaturdaySelfie, and #TacoTuesday. There is an art behind it. Hashtags are an essential component to grow engaged audiences quickly. Hashtags expose your posts to people who wouldn’t know who you are otherwise. You must find the right tag for your business to draw in the traffic you need. Generic tags such as #happy will get you likes but are not useful to your brand. All you are doing is getting their attention, but once they click on your hashtag, it’s up to your brand to win them over.
This one is enormous guys! Videos get a ton of interaction and are the perfect way to grow your followers. Garlic Media Group professionals are experts at creating digital content that will extend your company’s reach.
Growing an audience organically is a timely process although it is time well spent. Garlic Media Group’s team of experts will drive your brand from zero- to hero by helping your brand establish a voice, a social media following and drive traffic to your website.
Reach out for a consultation today!