As human beings, we are hardwired to love stories. We have the ability to attach ourselves and feel empathy and excitement when a story is being told. Paul Zak from the Harvard Business Journal said, “As social creatures, we depend on [stories of] others for our survival and happiness.”
In the industry of video marketing, we have the ability to help clients develop their brands by creating strategic storytelling content and campaigns. Over the past decade, we have seen more companies adopting this business strategy which has proven to:
- Aid companies in the creation of targeted content.
- Strengthen customer brand loyalty.
- Improve overall sale conversions.
Strategic storytelling has also proven to be most effective when it is integrated into a video marketing strategy.
How to Incorporate Storytelling Through Video Marketing
Learning is a multi-sensory endeavor. The more sense (sight, hearing, feel, touch, taste) that can be incorporated the better an individual will retain and learn from the provided information. When a video is used to reach out to a consumer you are not just engaging them with a written statement or an audio clip, you are engaging them with content that is both visual and audible.
How to Engage Consumers in YOUR Brand Story Video
Potential customers/consumers want to feel connected to brands. Here are three important factors to keep in mind when creating story-based video content.
Problem/Solution Based– Let your customers know the problem/issue that came up and how your company/organization changed it! This may seem like a simple task but it can be hard to pin down a grounded, lasting, “mission” for your company.
Honesty– People want to have faith and trust in the companies they invest in. Many people are becoming more involved in product research and are willing to shop around for companies they can feel good about using. Stay honest in your marketing and tell honest stories to build trust and accountability with customers.
Emotion– As discussed above, humans are driven by emotion. It is important that your brand story video has an emotional crux that will encourage your customers to build positive associations with your brand.
At Garlic Media, our video team is all about helping our clients find their story and their voice through video marketing. Check out some of our past videos here and be in touch if you’re ready to tell your brand’s story!
Check out our Garlic Media Brand Story here!