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Writing a Mission Statement Should Help Define Your Brand Voice

by Garlic Media | Jul 17, 2017 | Business Development

For any winning media marketing strategy, we need to be able to speak with your brand voice. For us to speak with your voice, the strategy needs to be personalized and tailored specifically to your brand. If you are unsure of your brand voice, look to your mission...
Marketing to Women in the Snow Industry (Part I): A Disconnect Between Style and Functionality

Marketing to Women in the Snow Industry (Part I): A Disconnect Between Style and Functionality

by Garlic Media | Feb 13, 2017 | Branding, Business Development

It would not be groundbreaking for me to say that the snowsport industry is currently dominated by male athletes. But, in an effort to increase involvement among women in the industry over the past 20 years, big brands and retailers have put a special emphasis on...
Digital Marketing with Video as a Search Tool

Digital Marketing with Video as a Search Tool

by Garlic Media | May 12, 2016 | Business Development, Digital Marketing Tips, SEO, Video Production

Video should be your next focus when it comes to digital marketing, and I’m not just saying that because we at Garlic love both video production and digital marketing. It’s no secret that companies and brands use video to heavily promote material. From...
Reputation Management: Changing First Impressions and Being a Part of the Conversation

Reputation Management: Changing First Impressions and Being a Part of the Conversation

by Garlic Media | Jan 19, 2016 | Branding, Business Development, Digital Marketing Tips, Social Media

In life, and in business, you learn that everyone and everything is open to judgement. One of the most challenging parts about this is that impressions can be made instantaneously, and word can travel just as fast. It is difficult to change someone’s mind once it is...
Marketing and Thinking Outside the Box

Marketing and Thinking Outside the Box

by Garlic Media | Sep 15, 2015 | Branding, Business Development, Business Leadership, Digital Marketing Tips

You’ve heard it before – you need to think outside the box. Come on, it’s so easy, why aren’t you just thinking outside that box already? The problem with this statement is that you may not even be aware of where the box is until you are already out of it, or have at...

2015 San Francisco CMBA Market Conference

by Garlic Media | Jul 28, 2015 | Business Development, Events

Garlic Media Group’s VP of Business Development, Krystal Thompson, recently had the opportunity to attend the 43rd Annual Western Secondary Market Conference in San Francisco. The conference, which spanned July 8 – 10, is put on by the California Mortgage...
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