by Garlic Media | Jun 19, 2017 | Branding
Sometimes, a company can get so caught up in staying true to their message that they miss golden opportunities. When marketing opportunities come around but don’t fit perfectly into your messaging, don’t automatically discount the opportunity. Although consistent...
by Garlic Media | Jun 12, 2017 | Branding, Design
It sounds so cliche, but first impressions are everything. In life, we can sometimes overcome a personal bad impression. After all, people love to be forgiving. We’re all about second chances. However, when it comes to your business, a bad first impression can be...
by Garlic Media | May 29, 2017 | Branding
When you’re developing a marketing strategy, it can be easy to get caught up in the data and statistics available. By now, there are entire companies dedicated to gathering big data on every type of customer and target audience. For this reason, many businesses don’t...
by Garlic Media | Feb 16, 2017 | Branding
Continued from Part I: A Disconnect Between Style and Functionality A Lost Generation: The Progression of Women’s Snow Clothing & Equipment To understand the mindset of this consumer group, we have to look at the progression of the industry during their...
by Garlic Media | Feb 13, 2017 | Branding, Business Development
It would not be groundbreaking for me to say that the snowsport industry is currently dominated by male athletes. But, in an effort to increase involvement among women in the industry over the past 20 years, big brands and retailers have put a special emphasis on...
by Garlic Media | Aug 25, 2016 | Branding, Events, Garlic Media Group, Video Production
Here at Garlic, we’re often asked to share content from the projects we’re working on. For a number of reasons, we usually have to keep our lips sealed. However, CBS Denver was on hand for our latest shoot and the secret’s out, so in this case we get to showcase an...
