The Garlic Blog
Delve into the sweet and the spicy world of video production and digital marketing with the Garlic Media Group team!
Welcome Alan Samuel
Alan Samuel, Executive VP of Innovation Alan Samuel will be joining the Garlic Media Group team as our new Executive VP of Innovation. With his background in tech and innovation as the head of UX / UI at Apple inc. for many of their firsts. From the first iPod, first...
Garlic Media Group CEO awarded 2020 Titan 100
Garlic Media Group, Denver’s premier video and digital marketing agency, today announced that CEO and Founder Will Feldman has been honored as a 2020 Titan 100.
Innovation and leadership in times of crisis
At Garlic Media Group, we have spent the past several days asking ourselves “how can we help businesses through this?” Right now, we are all coming to grips with the changes to our everyday lives due to the Coronavirus pandemic. There are a multitude of ways we can...
Video Marketing for Brand Building
In the world of marketing today, social media is king. On average, individuals spend 2 hours and 15 minutes each day scrolling through their social media feeds and see anywhere between 4,000 and 10,000 ads per day! So the question is: how do I make my marketing standout and catch the attention of my target audience? The answer: build your brand through video content!
Building Better Customer Experiences Through Video in 2021 and beyond
Are you a business owner looking to expand your business and reach more customers? In this age of transparency, social media, and constant stimulation, consumers are wanting to engage and have a better understanding of the businesses they are investing in. So, how...
How Do Google Reviews Help My Local Business?
A recent study conducted by brightlocal found that a business needs an average of 47 reviews to be included in the top three results for a search. While positive and consistent reviews played a major role in determining the business’s search ranking, other factors like effective SEO can also make a difference.
Why Video Marketing is so Powerful
Video content has created an environment of consumer engagement, unlike anything we have seen in the past. In general, video content has at least double the number of shares, comments, and likes than standard posts on social media.
How to Use Video to Tell Your Brand Story
As human beings, we are hardwired to love stories. We have the ability to attach ourselves and feel empathy and excitement when a story is being told. Paul Zak from the Harvard Business Journal said, “As social creatures, we depend on [stories of] others for our survival and happiness.”
Video & The Changing Consumer Behavior and Shopping Habits
Today there is an obscene amount of products and brands to choose from. New trends show that digital video is winning when it comes to helping consumers decide where to shop, which products to purchase, and even what brands to pick
How Personal Ambition Drives Business Success
Ambition is your passion, your drive, and the love of what you do and it affords you the vision to imagine something so unbelievable, you may just make it come true. Take Jeff Bezos for example. He had an idea of a store that would sell everything! Impossible, right? Well- have you heard of Amazon?
Growing An Audience Organically
Growing your audience doesn’t happen overnight. Trying to build your brand online can frequently feel like your standing in a corner talking to a wall. You’re posting photos online, and no one seems to care, you post about your business on social media yet no one seems to interact. It’s a dead end and can often feel frustrating, but there are some basic strategies you can implement to grow your audience quickly, and naturally.
Influencer Marketing Increases Brand Value
Your company’s brand identity is its essence. It is how people see you brand in the world, how it’s perceived and the way it makes them feel. However, people don’t always believe the identity of the brand you’re selling them so reaching out to relevant influencers who will validate its identity is crucial.
How to Maximize Marketing Impact to Drive Measurable Results
The need to drive accountability for sales and revenue contribution among Chief Marketing Officers (CMO) is growing. Today, CEOs expect at least 80% higher levels of ownership and responsibility from their CMOs then in previous years. To better understand how your companies CMOs can do a better job of measuring in-house marketing to improve your overall ROIs and conversion tracking, read on.
Importance of Branding in a Growing Market: The Unknown in Blockchain Technology
Blockchain technology is revolutionizing the way startups roll out, and Garlic Media Group is ready to brand your company to succeed in this ever-evolving world of technological advancements. With the constant changes that keep marketing agencies on their toes, our team of experts tediously track all industry trends, and this my friends, includes the unmatched technology driving blockchain.
Google Core Search Ranking Algorithm and Conversion Tracking
Google’s core search ranking algorithm is ingenious. Consumers have a ton of questions, and the world’s most used search engine has billions of answers, most of which are not relevant to their query.
The State of Corporate Video
The technological advancements the past few years have been incredible. Especially in regards to the state of corporate video. Companies continuously search for the elusive, “smaller, faster, cheaper, better,” way to target their current demographic resulting in a never-ending race to the top. Not to mention, an influx of ‘professionals,’ mass producing unengaging content on social media.
Elon Musk Deletes Facebook Page – What does this mean for Facebook?
Amid revelations that British data company, Cambridge Analytica, improperly harvested information from at least 50 million US voter’s Facebook pages, prompted many users to leave the social network in protest. Among those to abandon social media accounts is wealthy entrepreneur Elon Musk. In the wake of this growing scandal, Musk, CEO of SpaceX and Tesla, is one of the more prominent people to call it quits, and he did so in a very public way- by taking to Twitter.
Behavioral Targeting In. Demographic Targeting Out
Past generations are pulling marketers in several directions. You have your Generation X, Millennials, Gen Y, and others, raised in different times, in different ways. But the best way to narrow down your target audience and gain the consumer respect, and business, you’re after is on an emotional level.
Social Media Users Demand Authentic Content
Content creation is an ever-evolving conundrum. Social media giants such as Facebook, YouTube, Instagram and more, habitually see shifts in what digital storytellers are posting, and what is being shared by consumers. Recent trends show that users are demanding...
3 Predictions for Video: Vertical Video, Brand Safety, and Consolidation
Every new year begins with resolutions, goals, and trends. This is true in both the personal and business realms with the world of marketing and advertising standing at the forefront. By reminiscing our successes and failures in order to forsee the future, we predict...
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