8 reasons why building a brand is like being in High School (and why I’m glad I’m not in High School anymore)

8 reasons why building a brand is like being in High School (and why I’m glad I’m not in High School anymore)

1. Your appearance can actually be important   Now here is the disappointing truth, are you ready? Looks really CAN matter (although I would never tell my 15 year-old self that – I looked breathtaking with braces.) Presentation can be a factor in determining who...
The Transformation of SEO: Part II

The Transformation of SEO: Part II

Over the past five years, search engine optimization has gone through a pretty extreme growth spurt – so much so that I think it’s worth reevaluating what it means to “do” SEO and its expected results. In a previous blog, we discussed this evolution of SEO and its new...
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